The Handbook of Strategic Public Relations and Integrated Communications
The Handbook of Strategic Public Relations 0786311312

The Handbook of Strategic Public Relations and Integrated Communications
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McGraw-Hill

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978078631131

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The Handbook of Strategic Public Relations and Integrated Communications Specs:
Product NameThe Handbook of Strategic Public Relations and Integrated Communications
ManufacturerMcGraw-Hill
Product Number MPN0786311312
Retail Price $59.95
EAN-139780786311316
EAN-1409780786311316
UPC978078631131
EAN-1497807863113160
Specifications 
TitleThe Handbook of Strategic Public Relations and Integrated Communications
ISBN0786311312
Author(s)Clarke L. Caywood, Clarke Caywood
Release Date01 May, 1997, 1997-05-01
FormatHardcover
Num of Pages574
Num. of Items1
EAN9780786311316
Edition1
Dimensions9.9 x 7 x 1.2 in.
Weight0.5 lbs.
Deal first added on:19-January-2004

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Latest 6 Reviews
Here is what people are saying about the The Handbook of Strategic Public Relations and Integrated Communications
5 Star Rating  "Good Transaction "2009-02-18
- Reviewed By User: AHG66AW7K22R4
He/she was a good seller and I received the item within a reasonable amount of time and it was in good condition.
 
5 Star Rating  "The Handbook of Strategic Public Relations and Integrated Communications"2005-09-27
- Reviewed By rlegaspius
I think this is one of the most comprehensive and cientific book on Public Relations and communications.
As a practical PR professional I have learned through this book from the ABCs of PR to some of the most advanced subjects on PR and communications.
It has been very relevant for me to have the historical background of PR in order to understand the fundamentals of my professional practice as well as to become concious of the breath of the PR and communications application to business and government.
 
5 Star Rating  "The nature of change"2005-04-07
- Reviewed By tom8m
A fantastic overall look at the history of public relations. This book looks indepth at public relations as well as the more recent developments of issues and cris management.
 
1 Star Rating  "A Tough Read"2003-08-29
- Reviewed By tim.young@proxima-tech.com
Evidently, this book does not target people starting out in Public Relations. I am a VP of Marketing in a start-up company looking to get some feel for the value of PR. I found this book utterly unintelligible. I was also irritated by the constant reference to 'clarity of communication' - advice that the author clearly ignores. Why is 'plain English' considered to be such a crime? After reading this on a 3 hour flight from Denver to New York, I was none the wiser about PR and given the significant weight of the book, decided to leave it on the plane. This is a text for PR academics.
 
5 Star Rating  "Wide-Ranging and Super Informative"2002-08-21
- Reviewed By Anonymous
The Handbook of Strategic Public Relations and Integrated Communications is a thorough piece of work that covers the entire gamut of the public relations industry, from dealing with clients to dealing with the media, from crises to working with marketing.

An extremely useful guide, it is not quite as up-to-date with the latest in the technological age. For that, Michael Levine's Guerrilla PR: Wired is an excellent supplement. Not as wide-ranging as the Handbook, Guerrilla PR: Wired zeroes in on cost-effective public relations strategies and tactics.

The Handbook of Effective Public Relations and Integrated Communications has numerous well-respected members in the public relations and marketing fields contributing their wisdom and experience, letting everyone know what the higher ranking people have learned, the tools to success.

 
5 Star Rating  "A GREAT BOOK FOR EVERYONE IN THE BUSINESS"2002-01-16
- Reviewed By rulobaz
The Handbook of Strategic Public Relation & Integrated Communications gives simple and understanding examples for every chapter; It even explains the historical background of public relations which helps a lot to understand the evolution of the PR industry.
The book describes, in a superficial but clear way, every activity in the PR business; From investor relations to crisis management, The Handbook of Strategic Public Relation & Integrated Communications will give the basics for the PR profession.
 
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