International Marketing
International Marketing

International Marketing
Manufacturer:
South-Western College Publishing

UPC:
978003021112

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International Marketing Specs:
Product NameInternational Marketing
ManufacturerSouth-Western College Publishing
Retail Price $135.95
UPC978003021112
Specifications 
TitleInternational Marketing
ISBN0030211123
Author(s)Vern Terpstra, Ravi Sarathy, Ravi Sarathy
Release Date05 August, 1999, 1999-08-05
FormatHardcover
Num of Pages780
Num. of Items1
EAN9780030211126
Deal first added on:19-January-2004

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Business / Economics / Finance Business & Economics Management Export marketing International - Marketing International Marketing
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Latest 6 Reviews
Here is what people are saying about the International Marketing
5 Star Rating  "Text book"2009-09-26
- Reviewed By Maria S. Ritter
What I needed for class and is being used daily. Amazon is a good source for this.
 
4 Star Rating  "Textbook Review"2009-01-18
- Reviewed By cmac
The textbook was in good condition and arrived before the date. The seller was dependable and helpful.
 
3 Star Rating  "Good"2008-10-03
- Reviewed By Leslie Feaman
Even thought this book was not in color, the content is all there. and the book was in good condition
 
4 Star Rating  "Great for MBA Track"2007-10-18
- Reviewed By Darren Smith from Bainbridge Island, WA United States
I purchased this as the textbook for an MBA class and I give it high marks for both read-ability and depth of coverage. Because I'd just finished a class on the Legal aspects of Global business, the first chapters were more of a review - however, if you're coming in without that background, this does very well as a standalone text. My MBA has been all distance learning classes - in which the book provides the vast majority of the information (no lectures) - and I have to say, this one is definitely up to that task!
 
4 Star Rating  "A complete idea of international business"2002-09-28
- Reviewed By andy from St. Louis
I liked this book. I am doing the international MBA at Maryville University. The book is very complete and has great illustrations, graphics, and web links.
Is a very interesting book, and I will keep it. But I think that although there is a chapter related to logistics, the book is not deeply mentioning import and export procedures and other custom and paperwork problems that international business faces.
 
5 Star Rating  "Comprehensive Discussion of International Marketing"2002-01-02
- Reviewed By Anonymous
As a Georgetown University student who took the author's class, I found this textbook to be the most comprehenisve International Marketing source around. I currently own two textbooks written by the same authors because of the book's clear, organized topics. This textbook is perfect for beginners who would like to learn more about International Marketing as a guide for professionals who have to make challenging decisions.
 
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