Marketing Outrageously
Marketing Outrageously

Marketing Outrageously
Manufacturer:
National Book Network

UPC:
978188516750

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$24.95

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Arguing that risk-taking is the key to marketing success, the high-powered sports marketer recommends high-octane execution of bold ideas to pump life into a lifeless campaign.
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Marketing Outrageously Specs:
Product NameMarketing Outrageously
ManufacturerNational Book Network
Product Number MPN2582866
Retail Price $24.95
EAN-1409781885167507
UPC978188516750
Specifications 
TitleMarketing Outrageously
ISBN1885167504
Author(s)Jon Spoelstra, Mark Cuban
Release Date09 July, 2001, 2001-07-09
FormatHardcover
Num of Pages256
Num. of Items1
EAN9781885167507
Weight0.5 lbs.
Deal first added on:19-January-2004

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Latest 6 Reviews
Here is what people are saying about the Marketing Outrageously
5 Star Rating  "Must Read For Anyone Who Wants To Get The Attention Of Their Dreams!"2009-05-14
- Reviewed By monkfish7
Watch Video Here: http://www.amazon.com/review/RZSSRPWP9DWB8 An amazing book full of usable examples. I read this book every few months or so just to keep the juices flowing. You won't regret buying this book. Unless of course you like paying for advertising.
 
5 Star Rating  "Great Reading"2007-06-27
- Reviewed By User: A5A723VIVL1DI
This book is very insightful and has a lot of relevance to marketing in general, not just sports marketing. I have a small company, but the president if a large national company that I deal with, saw it on my desk and now he's reading it. It's a must for all executives.
 
3 Star Rating  "Marketing outrageously and writing averagely"2007-05-30
- Reviewed By User: A27XRSRKRMY9KX
This book is a quick read and has some interesting examples of ways to market outrageously. I found myself thinking how the ideas that he had could help my business and I realized that not many were really applicable. It does get you thinking in the right direction but I felt the book lacked statistics and basic information on how the ideas can be used in different industries. It seemed more like the book was a recounting of his own marketing ideas and how they helped his high-profile clients. The fact that the book was a bestseller is surprising to me. Perhaps the author really is a genius marketer; he just didn't convey the information on this book.
 
5 Star Rating  "Simply Excellent!"2007-02-11
- Reviewed By cardinalrog
Informative, humorous, and sometimes seemingly impractical, this book will help force you to consider doing some things you previously dismissed as eccentric or even "stupid" yet they'll definitely help your business stand out from the competition and get noticed. Isn't that exactly what you want out of a marketing campaign?
 
5 Star Rating  "i love examples"2006-12-13
- Reviewed By consultski
jon is a master at story-telling. for me, that is one
of the best methods to convey important material.

struggling with a product or service that needs more
sales? buy this book. there are tons of great ideas
worth stealing to market anything and everything!

one of my favorite "go to" books of all time.

-ski
 
4 Star Rating  "Outrageously Refreshing"2006-11-23
- Reviewed By jklaus@vnetinc.com
There are many great marketing ideas in this book. Even more valuable is the conditioning to think differently or even outrageously.

Here are just a couple thing I'm taking with me:

Write on a card "what will it take for me to________________?" Fill in the blank with your really big goal. Carry that card with you always and often think about the question and possible answers.

On the other side of that same card write "what did I do today to make money for my company?" Think about that question continually until you get in the habit of creating revenue daily. Spoelstra's suggestion is to make at least one sales call every day. Whether or not you are in sales, this will help the company, help you, and teach valuable lessons.
 
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