ICE TO THE ESKIMOES:How to Market a Product Nobody Wants
ICE TO THE ESKIMOES:How to Market a Product 0887308511

ICE TO THE ESKIMOES:How to Market a Product Nobody Wants
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HarperCollins

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978088730851

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$23.95

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ICE TO THE ESKIMOES:How to Market a Product Nobody Wants Specs:
Product NameICE TO THE ESKIMOES:How to Market a Product Nobody Wants
ManufacturerHarperCollins
Product Number MPN0887308511
Retail Price $23.95
EAN-1409780887308512
UPC978088730851
Specifications 
TitleICE TO THE ESKIMOES:How to Market a Product Nobody Wants
ISBN0887308511
Author(s)Jon Spoelstra
Release Date18 June, 1997, 1997-06-18
FormatHardcover
Num of Pages288
Num. of Items1
EAN9780887308512
Weight0.5 lbs.
Deal first added on:19-January-2004

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Latest 6 Reviews
Here is what people are saying about the ICE TO THE ESKIMOES:How to Market a Product Nobody Wants
5 Star Rating  "Great Marketing Primer for Any Industry"2007-11-04
- Reviewed By imagebldg
This is the best book on marketing I have ever read. Since the first time I picked it up more than 9 years ago (it was published in 1997 but I found it on clearance at a Book Warehouse about a year after that), I have re-read it every year. I've also bought about a dozen copies, which I've lent out. Sadly, as I was looking at my bookshelf today, 10 of those have not come back. That's okay. I'll buy more. In fact, I'm giving away copy #11 tomorrow to the new athletic director at my alma mater. No matter WHAT you sell (but especially if you're in sports marketing), this book (and it's sequel, Marketing Outrageously!) are well worth your time and money.
 
4 Star Rating  "Straight-forward marketing explained plainly"2005-03-31
- Reviewed By wiscoguy
Spoelstra's sub-title, "How to Market a Product Nobody Wants," is a bit of a misnomer. For me, that conjers up the negative stereotype of the salesman/marketer tricking you into buying something you don't want. Inside the book, Spoelstra's concept clearly is the polar opposite of that. He should have called the book, "Making Your Product into Something People Really do Want: a Broader Definition of Marketing."

Once you're inside the book, Spoelstra presents a litiny of ideas that are obvious once presented to you, but often seem counter-inuitive without some assistance seeing them. As a marketer in a larger firm, I've run into a lot of the same resistance as Spoelstra and have found that if you can break down the resistance, his ideas really do work.

Overall this is a practical guide, not just for marketers, but for anyone who runs a business. Highly recommended.
 
5 Star Rating  "Tell-Like-It-Is Marketing"2004-05-29
- Reviewed By bobchoat
Jon Spoelstra has come out with a marketing guide that will help every marketer become more successful. From his rubber chicken tactic to his ideas on hiring - this simple, yet effective course in marketing will take your business to the next level. Even though most of this book describes sports marketing - every business can benefit from Jon's strategies.
 
5 Star Rating  "Superchage your marketing campaign!"2002-04-22
- Reviewed By ski-god
Eskimos have all the ice they need and presumably don't perceive the need to get any more, let alone buy it. Joe Spoelestra illustrates how to take that ice and turn it into something desirable (a Slurpee) for example, or bundle it with something that makes it desirable - a sled and a lift to create an experience to sell.

Joe details his experiences, primarily in sports marketing. They are especially applicable to those in the entertainment and service industries but can be applied in virtually any industry. The book is full of new ideas, fresh insights, and ways to repackage that which nobody wants in such a way as to change the customers' perception of value and create a compelling value proposition.

The book is much better than this review. :-) Pick it up, read it, enjoy it and act on it. "Ice to the Eskimos" will give you fast easy ideas that can be used to jump start your business!

 
5 Star Rating  "a new bible to everyone"2001-09-08
- Reviewed By User: AX7JX12SKZ39K
It is an excellent book. If you are new to marketing technique, you'd have a very good lesson by reading this. If you have been working in marketing for years, still, READ IT coz the author not only shares his real-life experience with you, but also REMIND you with something you have missed and not thinked of.

Marketing, Employee mentoring, Management...you can find everything from this book...

I would recommend this book to ALL people. Because it is helpful if one day, you were the product that needs jump-start marketing technique. (I am applying them to my job profile now)

trust me...this book is a MUST for everyone.

 
5 Star Rating  "How to market products that nobody wants"2001-07-08
- Reviewed By jdunbar@dunbarco.com
The author starts with damaged goods, typically a sports franchise that is not winning. He then applies great thinking and action to turn around their sales.

The author tells you lots of stories of his successes and then describes the techniques that he used. There's lots of practical advice here.

He has just released another book, "Market Outrageously", in 2001. I have just finished reading the new one, and read this older one when it came out about 3 years ago. In some ways this older, original book has more material. However, the newer book adds to this information and has enough new material to make the purchase worthwhile. If you are a marketing professional, or a business owner, you should buy both.

Or, buy the newer book first, then if you like the style and information, then buy this older book to supplement the first.

You can also see my review comments for "Marketing Outrageously" in that book's review section.

Both books are fun and easy to read. In both books you'll be totally absorbed in the material.

The author has strong opinions and has produced strong results. So I rank this book as "highly recommended."

John Dunbar

 
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