Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

Editorial Review

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this...



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Details

Name:
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Manufacturer:
Free Press
MPN:
0684826550
Company Location:
USA Company Location USA   or Canada or Company Location Canada
UPC:
978068482655
GTIN-14:
09780684826554
ISBN:
0684826550

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