Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior
Why People Buy Things They Don't Need : Understanding and Predicting Consumer Behavior
Editorial Review
What motivates consumers to buy Is it pleasure Education Entertainment Status Or just an impulse Knowing why consumers buy what they do is the secret to predicting how they will...
What motivates consumers to buy Is it pleasure Education Entertainment Status Or just an impulse Knowing why consumers buy what they do is the secret to predicting how they will...
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