Ogilvy on Advertising
Ogilvy on Advertising

Ogilvy on Advertising
Manufacturer:
Random House

UPC:
978039472903

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$24.95

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A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. 223 photos.
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Ogilvy on Advertising Specs:
Product NameOgilvy on Advertising
ManufacturerRandom House
Product Number MPN039472903X
Retail Price $24.95
EAN-1409780394729039
UPC978039472903
Specifications 
TitleOgilvy on Advertising
ISBN039472903X
Author(s)David Ogilvy
Release Date12 March, 1985, 1987-03-01
FormatPaperback
Num of Pages224
Num. of Items1
EAN9780394729039
Weight0.5 lbs.
Deal first added on:19-January-2004

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Latest 6 Reviews
Here is what people are saying about the Ogilvy on Advertising
5 Star Rating  "Ogilvy on Advertising"2009-10-08
- Reviewed By User: A3S6FMCKIGHF2J
An outstanding book for those who want to learn copy writing. Many examples. Written as if he is tutoring a student. Easy to understand and implement. I strongly recommend this to any entrepreneur who needs to be their own advertising agency.
 
5 Star Rating  "Amazing"2009-09-07
- Reviewed By User: A1H6V5YPSL5LO4
I have worked with O&M but have never know about Ogilvy, he's amazing!
You should read this book if you are in Marketing business, highly recommended!
 
5 Star Rating  "Great reminder!"2009-09-06
- Reviewed By User: AFM4LS6ZR2VG8
I hadn't read this book in a while, and re-read it last week. Wow. Sometimes a breath of fresh air can come right out of the past, and almost everything Ogilvy says in this classic book still rings true today.
 
5 Star Rating  "One of the best advertising books ever written"2009-06-09
- Reviewed By User: A11GTCHP97YTQI
As an "ad man", I found this book to be incredibly helpful on how to create advertising that produces long term results. If you are in advertising, read it and then read it again.
 
4 Star Rating  "Precise actionable direction"2009-06-01
- Reviewed By User: A3C6JOHCS91WSC
This book is what business marketers are looking for. Whether your a small, medium or large business this book provides excellent sage advice into optimal marketing executions.

Where Ogilvy isn't a master on a topic, he'll either admit it and offer no comment, or offer the advice he received from a respected pier.

Having read a lot of marketing rubbish in my time I can highly recommend this book. It's an easy read, it's actionable and it's something that will most certainly make you more successful at marketing.

It's a large piece of the puzzle.
 
5 Star Rating  "Persuasion with pictures makes you money "2009-03-31
- Reviewed By User: A3POO958KE65MS
If you have to persuade people with an ad this book is a must read. The information is a little dated but the premises of the ads are explained in a way that you can understand them. This book goes hand in hand with Confessions of an ad man. Some of the information will be repeated but it is all of the good stuff that should be reinforced. You will either want to take notes or write in the book when you come up with some new ideas. There is a bunch of information packed in the pages of this book.
 
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