| This one-sided matte-coated paper is fast-drying and odour-free. Since the coating is on one side, there is a small grayish logo on the other side to remind you which side to print on. Both sides are nearly as white as the HP uncoated Bright White Paper normally sold in 500-page reams, and you can print on both sides with good results. If you really need photographic quality, there is no beating using a glossy paper. Even the generic brand glossy paper will surpass the performance of this matte paper. Where this paper really falls down is its high-price. There are many other brands of coated papers with equally good, equally SHARP, equally BRIGHT COLOUR performance in the matte-coated paper realm. Some of those other papers are even coated on both sides so that you can print equally well on both sides. I know; I have bought over ten different brands of matte-coated papers to test them before using in higher-volume printing with the HP Deskjet C6578 family of cartridges (and refill ink). I would like to point out that if you use this paper, you should use it only for one-sided printing. While you can print on both sides, the uncoated side will appear different (even if it is black-only text) when compared to the printing on the coated side. For such purposes, I recommend a paper that is coated on both sides, and there are quite a few that are (and lower-priced than this HP paper). This paper seems slightly reactive with HP ink. An immediately-printed image seems to slightly change in colour over a one-day period (when comparing an older image to the same freshly-printed image). | 
Expedited Available
"quality paper"
"A great paper and equally great to many other coated papers"