Practical Steps for Aligning Information Technology with Business Strategies: How to Achieve a Competitive Advantage

This book opened my eyes. Even as business thinking and technology have evolved tremendously since this book was published, I still find this text one of the clearest and most concise guides on this subject. The author's approach is highly structured and supported by excellent graphics and charts and he eschews the use of jargon in favor of more straightforwad language.

The strength of the book is its achievement of the difficult balance between business and technolgy issues. Even the concept of strategy is concisely explained with an excellent review of different "schools of strategy." The chapters on technology will definitely seem outdated to many, and the lack of discussion of the Internet and multimedia will be especially striking to a reader today. But this is less important if your interest is to see how to present the issue of alignment between business strategy and technology. The penultimate chapter on management philosophy and style quotes from Machiavelli and Sun Tzu and reminds us that all this technology is really about achieving straegic advanatge and business gain. It is too easy to miss the forest (strategic vision and goals) when the trees (technology tools) become the focus.

I have many other books on similar subjects, but find myself returning to this one whenever I seek inspiration on how to present the issue of effective alignment. It is full of practical straight talk in an area which has unfortunately fallen prey to hype and obfuscation. An illustrative quote from this book: "Clarity is hampered by colloquial definitions of the words. Therefore, we must take some time to uncover what strategic alignment between I/T and the business really means."