Essentials of Marketing with Student CD
Essentials of Marketing with Student CD

Essentials of Marketing with Student CD
Manufacturer:
McGraw-Hill/Irwin

ISBN:
0077216431

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Essentials of Marketing with Student CD Specs:
Product NameEssentials of Marketing with Student CD
ManufacturerMcGraw-Hill/Irwin
Retail Price
EAN-139780077216436
Specifications 
TitleEssentials of Marketing with Student CD
ISBN0077216431
Author(s)Joseph Cannon, E. Jerome McCarthy, William D. Perreault , Jr., William Perreault , Jr., Joseph P. Cannon
Release Date2007-10-08
FormatPaperback
Num of Pages704, 660
Num. of Items1
EAN9780077216436
Edition11
Dimensions10.8 x 8.4 x 1.3 in.
Weight4 lbs.
Deal first added on:28-August-2008
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Latest 4 Reviews
Here is what people are saying about the Essentials of Marketing with Student CD
4 Star Rating  "Essentials of Marketing"2009-07-21
- Reviewed By User: A2S90O74K6UREJ
Overalll, the quality of the book was okay. I should have paid extra for faster delivery. It took about 6 business days for the book to arrive.
 
5 Star Rating  "Very good service"2009-06-25
- Reviewed By User: AKCBNVUZRYEDS
Book was in fantastic shape, got to me very quick as well. Good seller who responded to an inquiry I had within about 12 hours. Will buy again from them.
 
4 Star Rating  "Fine introductory text"2009-06-16
- Reviewed By User: A1KFFKU7PKVHJ7
The only other reviewer of this text unfortunately decided to post a review of Amazon's delivery service, knowing this is an inappropriate forum for criticising Amazon. This text book is just fine.

I used it for a marketing course as part of a business minor program at Colorado State University. Initially I had a hard time getting past some of the images, until I realized they were captured "in the wild" and represented how people really do advertise.

The book uses a very common pedagogy by talking about theory and supplementing it with real world examples. I'd recommend it, but not for casual reading. It is definitely a textbook.
 
2 Star Rating  "I don't know about the book but Amazon gets few stars"2009-04-06
- Reviewed By User: A4GEX9KOU8M9K
This rating is not about the book itself because I haven't read it yet.

The delivery time was worse than expected, at the far end of, or possibly beyond Amazon's delivery estimate. (Ordered 3/9; Delivered 4/2)
And even worse: The book is not the book shown in the picture. It is indeed the 11th edition (as stated in the description) but it is the "International Edition", "For use by students outside the United States". (The description didn't mention that this was the international edition.)

So those are the reasons why I give it 2 stars--- which has nothing to do with the content of the book, and all to do with Amazon.
 
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