Yes!: 50 Scientifically Proven Ways to Be Persuasive
Yes!: 50 Scientifically Proven Ways to 1416570969

Yes!: 50 Scientifically Proven Ways to Be Persuasive
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1416570969

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Yes!: 50 Scientifically Proven Ways to Be Persuasive Specs:
Product NameYes!: 50 Scientifically Proven Ways to Be Persuasive
ManufacturerFree Press
Retail Price $25.00
EAN-139781416570967
Specifications 
TitleYes!: 50 Scientifically Proven Ways to Be Persuasive
ISBN1416570969
Author(s)Robert B. Cialdini, Noah J. Goldstein, Steve J. Martin
Release Date2008-06-10
FormatHardcover
Num of Pages272
Num. of Items1
EAN9781416570967
Dimensions8 x 5.3 x 1 in.
Weight1 lbs.
Deal first added on:13-March-2009

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Latest 6 Reviews
Here is what people are saying about the Yes!: 50 Scientifically Proven Ways to Be Persuasive
2 Star Rating  "50 Scientific Appetizers"2009-08-09
- Reviewed By gfiero
I'm not quite sure what the premise of this book was, but its primary content is derived from Robert Cialdini's groundbreaking book, "Influence." It is essentially comprised of short 2-4 page "chapters" which condense many of the principles in "Influence" and serve them to the reader in small samplings that merely scratch the surface of the various topics - unlike "Influence" which goes into much greater depth; complete with anecdotes, statistics, analysis, and field research. Overall, I'd have to say no, to Yes!
 
4 Star Rating  "Great Job!"2009-06-27
- Reviewed By User: A34MBQVE3BZI2N
This is concise, focused, and practitioner oriented. Being well organized into 50 short chapters (one per technique), it is worth keeping on your bookshelf as a troubleshooting reference.

The authors performed a valuable service by organizing so much into so few words. Great job! I'm giving this 4 instead of 5 stars just because there were no new ideas that I'd not heard previously elsewhere.

If you'd like to read further into marketing, I'd recommend Philip Kotler's books, if you have the time, and if you do, start with the short one: Philip Kotler, According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions, AMACOM, 2005.
 
5 Star Rating  "I give a big 50 yes for your book!"2009-05-15
- Reviewed By User: A28LGME7LXV3HE
Thank you for this interesting book That I learn alot about with real world stories that would illustarate the laws and make the book more interesting. Thank very much
 
5 Star Rating  "Great book for the copywriter's desk!"2009-05-14
- Reviewed By wintonc

This book is a great ready reference for anyone who uses words to sell. Also read Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas about the same time and they seemed to go well together ... like chocolate and peanut butter.
 
5 Star Rating  "Double Your Marketing Efforts"2009-05-08
- Reviewed By User: A3JMMJLD8SG0IT
This is a very interesting book. I listened to the audio version and had a hard time stopping the tape. The ideas presented here can make you more money, improve your communication skills, and help you win those important discussions or debates.

Just one of the tips alone, helped me improve a direct mail campaign and make it much more effective. And get this... it was a simple technique using something that we all have on our desks. I won't spoil the fun, but you won't be sorry buying this book!
 
5 Star Rating  "Fascinating... and Easily Digestible"2009-05-06
- Reviewed By User: A1IUMOY6039SY1
This book is extremely helpful if you want to learn the ways of influence quickly. It's organized into fifty very short chapters, all about three pages each, so the reading is fast and easily digestible. One of the authors, Robert Cialdini, is THE leading authority on influence and persuasion in the country. Sample chapters include: "What common mistake causes messages to self-destruct?" Notice that's it's only one mistake! And, "Which office item can make your influence stick?" Office item? Oh, this is good! You'll be influencing like mad in no time.
 
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