Consumer Behavior (9th Edition)

Consumer Behavior (9th Edition)

9th Edition
Product Description

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential...




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Details

Name:
Consumer Behavior (9th Edition)
Manufacturer:
Prentice Hall
GTIN-13:
9780131869608
ISBN:
0131869604

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