 "Create and present your messages brilliantly" | 2009-10-30 |
| - Reviewed By User: ABXKVC1YBBSEQ |
This is an excellent book that will help you think about the real story or the most compelling benefit that you should offer and communicate and then discuss how you can best communicate it to make it stick in a person's mind. People involved in copywriting, branding, advertising or any other form of marketing communications will benefit from this book as it will cause you to really think about your most compelling benefit and how to best communicate it. Also, anyone who needs to present ideas to motivate action in others will most assuredly take some things away that will make their presentations stronger and more effective.
The stories and case studies in this book provide brilliant illustrations on how humans do not always respond or behave in expected ways. It is this fact that means that understanding your audience is key to understanding how to best communicate with them. Know what motivates them and you hold the key to building great brands, great products and great marketing communications
I highly recommend this book.
--Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)." |
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| "Must read" | 2009-10-24 |
| - Reviewed By User: A1U5UEH9N3PBQK |
| This is a must read for all folks. There are so many applications for what the authors discuss in everyday personal and business life. Extremely engaging in their writing style, this is a quick read for us too-busy to read folks. |
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| "Simplicity Survives (Not Unexpectedly)" | 2009-10-24 |
| - Reviewed By User: A3FHSO1SKHU378 |
Chip & Dan Heath's engaging study into what sticks and doesn't is, not surprisingly, a book that will stick with great information for the reader to digest. Filled with interesting real life examples that are simple, unexpected, concrete, credible & emotional stories (SUCCES), the authors have successfully discovered the magic formula for defining ideas that stick with the best of them.
This book will entertain and enlighten the reader, making for a most enjoyable read; one that will certainly stick in the minds of an eager literary audience, ready to be guided through a somewhat confusing and sticky subject matter. Your perspective of advertising may never be the same again.
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| "A must read for anyone that communicates with others!" | 2009-10-23 |
| - Reviewed By User: ADNKA6YKG54NZ |
| This book should be a required read for all students in business or communications at all Universities. It teaches some of the most basic principles that have been overlooked in the past 5-10 years as Powerpoint presentations have sucked the life out of most presenters. |
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 "It will stick" | 2009-10-20 |
| - Reviewed By chuckkyle |
If nothing else, the title: Made to Stick: Why Some Ideas Survive and Others Die" and the bright orange cover wrapped in duct tape, relays a message that is simple, unexpected, concrete and emotional story. These are the five items that the authors, Chip ad Dan Heath, claim provide SUCCESs.
Dan and Chip Heath explore the reasons of why some ideas catch the attention of an audience while others seem to just fall by the waste side. The authors use both historical examples and social sciences to study the phenomenon of Stickness that was introduced in 2000 by Malcolm Gladwell in his book entitled The Tipping Point. Stickness is the reason why an idea stands high above the rest.
Looking at the title of the book and the table on contents, one could easily make the assumption that this book is targeting future marketers, which is further from the truth. This book is a quick read with contents that can be understood by a variety of consumers. The guidelines within this book can easily be used across numerous occupation and even life in general. As noted in many reviews, some have even considered the ideas, life changing. This reviewer highly recommends this book for all audiences. This book is a great companion to The Tipping Point.
From a military point of view, getting an idea to "stick" is a very difficult leadership issue. This book should be added to all officers' kit bag and should become a reference when the next idea comes along that needs to "stick".
Heath, Chip, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007, 291 pages. |
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| "Six Principles are Fundamental to Viral Philosophy" | 2009-09-13 |
| - Reviewed By User: AW5JZEGX8RG40 |
| "WOW! Love spreading the six principles to the seminars I give on how to make your message memorable! Following the methodology of how urban legends fly and are remembered, the Heath brothers present the principles as the easiest way to replicate the speed at which sticky stories go viral. A virus we all want! GREAT BOOK and GREAT RESOURCE TO SHARE WITH OTHERS!" |
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