The Nature of Marketing: Marketing to the Swarm as well as the Herd
The Nature of Marketing: Marketing to 0230203361

The Nature of Marketing: Marketing to the Swarm as well as the Herd
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Palgrave Macmillan

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0230203361

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The Nature of Marketing: Marketing to the Swarm as well as the Herd Specs:
Product NameThe Nature of Marketing: Marketing to the Swarm as well as the Herd
ManufacturerPalgrave Macmillan
Retail Price $34.95
EAN-139780230203365
Specifications 
TitleThe Nature of Marketing: Marketing to the Swarm as well as the Herd
ISBN0230203361
Author(s)Chuck Brymer
Release Date2008-11-11
FormatHardcover
Num of Pages256
Num. of Items1
EAN9780230203365
Dimensions9.21 x 6.06 x 0.79 in.
Weight1 lbs.
Deal first added on:3-April-2009

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Here is what people are saying about the The Nature of Marketing: Marketing to the Swarm as well as the Herd
5 Star Rating  "A refreshing perspective"2009-01-04
- Reviewed By User: A9XDO3W3XFD7J
So many "experts" keep warning us that traditional branding and marketing are dying quick deaths. The massive momentum behind social-networking websites and other new media is certainly having an impact in how people consume and share information. No doubt. But is it really so clear-cut to say that marketing as we know it is dead? Chuck Brymer doesn't think so. Read his book and you will likely agree with him. He offers a logical and compelling argument for a strategic balance between "herd" (mass) and "swarm" (social) marketing. His perspective is rational, realistic, and refreshing.

Todd Sebastian
Author, Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership
 
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