Advertising and Promotion: An Integrated Marketing Communications Perspective (8th Edition)

Advertising and Promotion: An Integrated Marketing Communications Perspective (8th Edition)

Product Description
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is...

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Name:
Advertising and Promotion: An Integrated Marketing Communications Perspective (8th Edition)
Manufacturer:
McGraw-Hill/Irwin
ISBN:
0073381098

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