The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy: Break the Rules 0749454776

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Manufacturer:
Kogan Page

ISBN:
0749454776

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$49.95

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Specs:
Product NameThe Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
ManufacturerKogan Page
Retail Price $49.95
EAN-139780749454777
Specifications 
TitleThe Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
ISBN0749454776
Author(s)Jean-Noel Kapferer, Vincent Bastien
Release Date2009-02-28
FormatHardcover
Num of Pages384
Num. of Items1
EAN9780749454777
Dimensions9.21 x 6.3 x 1.18 in.
Weight2 lbs.
Deal first added on:3-April-2009

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Marketing Business & Economics Advertising Business & Management Product Management Business strategy Sales & Marketing Luxuries Sales & marketing management Luxury goods industry
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Latest 5 Reviews
Here is what people are saying about the The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
5 Star Rating  "A title highly recommended for any basic business collection"2009-09-14
- Reviewed By mwbookrevw
THE LUXURY STRATEGY: BREAK THE RULES OF MARKETING TO BUILD LUXURY BRANDS discusses the luxury market and how to break in, and comes from two industry insiders who analyze what makes a luxury brand and how to employ strategies to make the most of pricing, distribution and more. Models for profitable luxury businesses compliment tips on learning from luxury experiences in a title highly recommended for any basic business collection.
 
5 Star Rating  "The best book on Luxury Strategy"2009-06-01
- Reviewed By User: A21OEOFXE0H3QB
This is a unique book and very interesting for people involved in understanding the current and future luxury industry characteristics. It discusses the main issues and principles of luxury management, it is very clear and it mentions many practical cases from this industry. It clarifies the borders of real luxury, it is a perfect guide for entrepreneurs and managers which want to succeed in luxury branding. I suggest to read this book because it is different from the others and it is written by two internationally recognized experts in this field.
 
5 Star Rating  "Detailed and comprehensive book about Luxury Marketing"2009-05-22
- Reviewed By User: A1IHOXWZPSX1KP
Very insightful and detailed work. The font of the book makes it difficult to read, but overall I definitely recommend to everyone who is interested in Luxury Marketing.
 
5 Star Rating  "A Must-Read Book on the Luxury Industry"2009-04-10
- Reviewed By User: A5S21Z5C4UAIT
It is a great book and everyone should read it. I read it twice and learned many things each time. I have the highest regard for both Jean Noel Kapferer and Vincent Bastien. They are true intellectuals and very experienced luxury veterans, and most of their points are correct, in my view. Their history of luxury is absolutely insightful and fantastic. Although we may not agree with every point they make, their brilliant book will inspire highest-level friendly and constructive debate that will benefit everyone in the luxury industry, especially the luxury customer."
 
5 Star Rating  "At last a comprehensive book on luxury strategy"2009-03-23
- Reviewed By azoulayau
This book provides real insights, examples and explanation about the luxury strategy. It shows how a luxury strategy can be implemented in any industry, with lively examples but also with a strong theoretical background. It is not a simple collection of success stories, but rather an explanation of what luxury is, where it comes from and how it can be successfully implemented, from a marketing, strategic and financial point of view.
 
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