Essentials of Contemporary Advertising (2nd Edition)
Essentials of Contemporary Advertising (2nd Edition)
Product Description
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond...
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond...
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