Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing) (6th Edition)
Marketing Management: A Strategic Decision-Making 0073529826

Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing) (6th Edition)
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McGraw-Hill/Irwin

ISBN:
0073529826

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C. 2008 - Newexellent - 6th. Edition - Paperback - 533 pages by Mullins / Walker Jr./ Boyd Jr. - Quick ship by USPS Priority Mail .
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Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing) (6th Edition) Specs:
Product NameMarketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing) (6th Edition)
ManufacturerMcGraw-Hill/Irwin
Retail Price
EAN-139780073529820
Specifications 
TitleMarketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
ISBN0073529826
Author(s)John Mullins, Harper Boyd , Jr., Orville Walker
Release Date2006-10-17
FormatPaperback
Num of Pages560
Num. of Items1
EAN9780073529820
Edition6
Dimensions9.9 x 7.9 x 0.8 in.
Weight2 lbs.
Deal first added on:3-April-2009

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Latest 4 Reviews
Here is what people are saying about the Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing) (6th Edition)
5 Star Rating  "great service"2009-06-09
- Reviewed By User: A21S3N6MYUKEDE
The product order was in great condition and arrived much earlier than mention in the shipping notice. Enjoyed the experience.
 
5 Star Rating  "Good service "2009-04-06
- Reviewed By User: A2YSX28SILXJPZ
This book was delivered very fast and it looked even better than described.

will recommend this seller
 
4 Star Rating  "Very well written teaching tool for marketing"2008-04-29
- Reviewed By User: ALZZOGV4ZAW99
I was required to use the book for a marketing class. The book is well written, thorough and very current. It addresses global markets, new media uses for promotion and all the aspects of marketing. The text is easy to follow and can provide a solids understanding of marketing practices, concepts and tools. Each chapter has summaries or Takeaways and links to the web information. For the class, the online resource provided example questions that were very close to my exams (they were essay types).

My only two dings for the book are: 1) Repetition and 2) no actual example business plan(s). For #1, the book provided plenty of detail in defining and describing all the topics. However, after the written text, the information was presented again in table form. I liked the table form as well. Maybe repetition is a good thing. For #2, I was surprised that the text did not include an actual business plan based on the outline on page 21. It would have been beneficial to provide a written example plan. I realize there are thousands of businesses that utilize a marketing strategy. Providing a working example would have been better. In addition, they could have shown what makes plans 'good' and 'bad'. Sure, you can search the web but the book really needed to provide a complete plan. I had to write one for the class.

I would recommend the book if you are interested in marketing.
 
5 Star Rating  "Outstanding Condition"2007-10-30
- Reviewed By User: AHU4IMH1USVMY
I was extremely pleased with the the text book and the fast delivery. I highly recommend using Amazon for all text book purchases. It has been my experience that Amazon prices have Always been lower than purchasing text books through the University.
 
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