Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Experiential Marketing: A Practical Guide 0749452757

Experiential Marketing: A Practical Guide to Interactive Brand Experiences

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Kogan Page

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0749452757

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Experiential Marketing: A Practical Guide to Interactive Brand Experiences Specs:
Product NameExperiential Marketing: A Practical Guide to Interactive Brand Experiences
ManufacturerKogan Page
Retail Price $39.95
EAN-139780749452759
Specifications 
TitleExperiential Marketing: A Practical Guide to Interactive Brand Experiences
ISBN0749452757
Author(s)Shaz Smilansky
Release Date2009-03-28
FormatHardcover
Num of Pages272
Num. of Items1
EAN9780749452759
Weight1 lbs.
Deal first added on:3-April-2009

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Here is what people are saying about the Experiential Marketing: A Practical Guide to Interactive Brand Experiences
5 Star Rating  "A must for those in charge of their business' marketing"2009-06-11
- Reviewed By mwbookrevw
Experience is something invaluable, and this applies heavily to marketing as well. "Experiential Marketing: A Practical Guide to Interactive Brand Experiences" is a look at the growing value of experience in marketing, using past experiences and evidence as the foremost focus in advertising. Many minds on the topic feel this train of thought will grow in the coming years, and the enlightened approach will pay off better to early adopters. "Experiential Marketing" is a complete and comprehensive guide to the subject, a must for those in charge of their business' marketing.
 
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