Marketing Strategy (4th Edition)
Marketing Strategy (4th Edition)

Marketing Strategy (4th Edition)

Manufacturer:
South-Western College Publishing

ISBN:
0324362722

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$152.95

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Marketing Strategy (4th Edition) Specs:
Product NameMarketing Strategy (4th Edition)
ManufacturerSouth-Western College Publishing
Retail Price $152.95
EAN-139780324362725
Specifications 
TitleMarketing Strategy
ISBN0324362722
Author(s)O. C. Ferrell, Michael Hartline
Release Date2007-02-02
FormatPaperback
Num of Pages744
EAN9780324362725
Edition4
Deal first added on:8-September-2009

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Latest 3 Reviews
Here is what people are saying about the Marketing Strategy (4th Edition)
5 Star Rating  "Marketing Textbook"2009-08-11
- Reviewed By User: A3W3694AMCRW1N
This book came in perfect condition and suited my course well. On a more personal note, I found the text itself to be drier than Death Valley.
 
5 Star Rating  "Clear and Succinct"2007-12-30
- Reviewed By User: A3DXNTZUJRRACO
Clear explanations; ample charts, tables, and diagrams; and a writing style that's easy to read are what make this an outstanding marketing strategy textbook. The authors have thoughtfully devoted a chapter to business ethics. And there are some case studies conveniently located in the second half of the book.

Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management
 
5 Star Rating  "What a great text!"2007-08-23
- Reviewed By User: A1KYVDD1XX9VDC
This text makes for very interesting, up to date reading. A great textbook for my Marketing Management Course. It is also excellent as the examples used are from some of the most recent times and so one is able to identify with the information. Two thumbs up!
 
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