Nudge: Improving Decisions About Health, Wealth, and Happiness (Updated Edition)
Nudge: Improving Decisions About Health, 014311526X

Nudge: Improving Decisions About Health, Wealth, and Happiness (Updated Edition)
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Penguin Books

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014311526X

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Nudge: Improving Decisions About Health, Wealth, and Happiness (Updated Edition) Specs:
Product NameNudge: Improving Decisions About Health, Wealth, and Happiness (Updated Edition)
ManufacturerPenguin Books
Retail Price $16.00
EAN-139780143115267
Specifications 
TitleNudge: Improving Decisions About Health, Wealth, and Happiness
ISBN014311526X
Author(s)Richard H. Thaler, Cass R. Sunstein
Release Date2009-02-24
FormatPaperback
Num of Pages320
EAN9780143115267
EditionUpdated
Deal first added on:20-October-2009

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Latest 4 Reviews
Here is what people are saying about the Nudge: Improving Decisions About Health, Wealth, and Happiness (Updated Edition)
3 Star Rating  "Interesting book"2009-10-18
- Reviewed By User: A1I9V2459TENUT
The book was a bit long for the small amount of information covered. It would have held my attention better had so much detail not been included.
 
4 Star Rating  "Great idea, dull delivery"2009-10-16
- Reviewed By hellemic
Freedom of choice is in many instances a myth. Someone--a manufacturer, policymaker, or store purchasing agent--is pre-choosing the items from which you make your "choices" every single day. With that in mind, would it be so terrible if health and happiness were mandated as choice criteria in some public health instances like school cafeteria foods? Surely there are a few actions we can all agree are "good" and worth promoting? That's the premise of this book.

Nudge is well documented and provides many examples of ways we are already nudged into good behavior, all without complaint. I liked that the argument focuses on promoting positive actions instead of lambasting negative ones. However, I found the book to be disappointingly dull and repetitive after the first few chapters. The concept, however, is anything but; for that reason I recommend at least a thorough skimming of this uplifting book.
 
2 Star Rating  "Painful"2009-10-06
- Reviewed By User: AFTH00IDJQFEH
I normally don't write reviews but this book was a little deceptive and so I felt compelled to write one. In theory this should be a great book. Awesome title, great concepts, but oh so painful to read. I got 3/4 of the way through and just couldn't take it anymore. I was hoping this book would be something like Malcolm Gladwell's books, try any of those three and you'll be much happier. It had the potential to be like Blink and Tipping Point, but was a far cry from these awesome two books. When push comes to shove, this book was written by two economists and you can certainly tell. It's dry, they don't know how to keep your attention, the stories are boring and prolonged, and the authors have no pazzaz for actually writing. I would imagine they teach an exciting economics class, if you want to be an econ major. They differentiate in their book between "econs" and "humans." Yes to both the authors, you are right, I am definitely not an econ, I am a human, and you two are econs and wrote a boring book. Surprisingly, the book "Freakonomics" written by economists was indeed great. Worth the read, and definitely a "freak" of a book given it was written by economists. I'm not sure where all the good reviews come from. Obviously not from humans.
 
4 Star Rating  "Who sets the frame sets the game"2009-09-26
- Reviewed By User: A2ACLHSG57PAL2

This is a good book, but a bit dry to read. It took me a while to get through it, and I'm normally a quick reader. I read several other books whilst I trudged my way through this one.

The content is good, being well described, with relevant examples. The style is serviceable but a bit like a text book.

The key ideas of the book are very useful, and come down to there being no such thing as a "neutral presentation of options" and no such thing as a neutral choice to do nothing. We cannot avoid choosing between options- we can either be architects of our own choices, or we can be shaped by someone else's preferences. In NLP work I think it was Richard Bandler who gave us the phrase, "Who sets the frame sets the game." This book explains why this saying is accurate.

I liked the ideas of safe settings for defaults- nudges that make you do something that is at least basically sensible. There may well be better options available, but for many choices we face we lack information, interest or the ability to interpret it well. And too many choices tend to make decisions harder as we get distracted by minor differences between products (e.g. several different house insurance products), rather than by basic questions about function and purpose. (e.g.my house must be insured so I need to buy an insurance policy.) And as for the future...well I try not to make predictions about it. But I'm glad I joined my pension scheme more or less by default...otherwise I would have spent the money.

Choice architecture will be a key idea for policy makers and sales people for many years to come. It will allow the state to give people a nudge in the right direction, without destroying their liberty to choose differently if they so wish. It allows some sensible persuasion whilst protecting our right to take our own road to hell if we so wish. The problem with the great rhetoric of "freedom to choose" is that many of us do not get around to exercising it well enough and often enough, or even at all. In many areas of our lives we need to be nudged to do something, and this book describes well how to set up the choice architecture to achieve this.

This is a good book, but you could pick up most of its key ideas from a good summary, or by scanning the reviews on here. So a partial nudge from me towards buying it on grounds that it is useful, but a partial nudge away from buying it as I cannot get fully enthusiastic about it.
 
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