The Persuasion Handbook: Developments in Theory and Practice
The Persuasion Handbook: Developments 0761920064

The Persuasion Handbook: Developments in Theory and Practice
Manufacturer:
Sage Publications

UPC:
978076192006

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$135.00

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The Persuasion Handbook: Developments in Theory and Practice Specs:
Product NameThe Persuasion Handbook: Developments in Theory and Practice
ManufacturerSage Publications
Product Number MPN0761920064
Retail Price $135.00
EAN-1409780761920069
UPC978076192006
Specifications 
TitleThe Persuasion Handbook: Developments in Theory and Practice
ISBN0761920064
Author(s)Michael Pfau, James Price Dillard
Release Date2002-06-15
FormatHardcover
Num of Pages896
Num. of Items1
EAN9780761920069
Weight0.5 lbs.
Deal first added on:17-February-2004

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Interpersonal Relations psychology criticism Social aspects Philosophy Communication Persuasion (Psychology) Social Psychology Persuasion (Rhetoric)
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Latest 2 Reviews
Here is what people are saying about the The Persuasion Handbook: Developments in Theory and Practice
5 Star Rating  "Persuasion Theory and Practice"2002-10-30
- Reviewed By User: ABU5H3ITR8RPI
Includes 34 social science and communication journal style articles on persuasion theory and persuasion research methods from a communication worldview. Multiple chapter authors are all well published. Too dense for undergraduates unless specific readings are guided by an instructor. A graduate student in a school of communication could launch a whole career with this handbook as a starting point. If you can obsorb these chapter readings, no one in this field will be out ahead of you for several years. Applicable to political campaign managers, advertising gurus, and health care practitioners alike.
 
5 Star Rating  "a MUST HAVE book !!!"2001-11-27
- Reviewed By dmg261
This very comprehensive handbook is something that every researcher in consumer psychology, attitude research, and the related fields must have or read. It is one of those books like Chaiken & Eagly's "Dual Process Theories in Social Psychology", or "The Psychology of attitudes". Lots of information on the most recent developments in the subfield/theory of innoculation theory and affective attitudes, which i find most important about it. EXCELLENT.
 
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