Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World
Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World
The author casts the world as a battleground between 'jihad', by which he means not simply holy war, but all forms of ethnocentricism, nationalism, fundamentalism, and intolerance, and 'McWorld', meaning mass merchandising, trans-national corporations, global media outlets,...
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