When Hollywood Had a King : The Reign of Lew Wasserman, Who Leveraged Talent into Power and Influence

When Hollywood Had a King : The Reign of Lew Wasserman, Who Leveraged Talent into Power and Influence

Following the career of Lew Wasserman, Bruck traces the history and evolution of the MCA/Universal entertainment company. Wasserman, arguably the most influential man in the history of Hollywood, became head of MCA in the 1940s and began a reign that saw massive changes at all levels in the industry, everything from the kinds of pictures that were made to how their profits (and losses) were distributed. Based on interviews with Wasserman, a notoriously publicity shy individual, as well as extensive research that included analyzing a great deal of never-before-public internal corporate documents, this book tells the story of the man who has been called the last mogul and his company, an enterprise which, at one time or another, has wielded extreme power in almost every field of the popular arts. A New York Times Notable Book for 2003.
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Name:
When Hollywood Had a King : The Reign of Lew Wasserman, Who Leveraged Talent into Power and Influence
Manufacturer:
Random House
MPN:
0375501681
UPC:
978037550168
ISBN:
0375501681

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