Private Label Strategy: How to Meet the Store Brand Challenge (1st Edition)

Private Label Strategy: How to Meet the Store Brand Challenge (1st Edition)

Product Description
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price,...

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Details

Name:
Private Label Strategy: How to Meet the Store Brand Challenge (1st Edition)
Manufacturer:
Harvard Business School Press
ISBN:
1422101673

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