Practice of Public Relations, The (10th Edition)

Practice of Public Relations, The (10th Edition)

10th Edition
Product Description
Long admired as the “practitioners” Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of “publics” and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.  
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Details

Name:
Practice of Public Relations, The (10th Edition)
Manufacturer:
Prentice Hall
GTIN-13:
9780132304511
ISBN:
0132304511

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