Public Relations: Strategies and Tactics (9th Edition)

Public Relations: Strategies and Tactics (9th Edition)

9th Edition
Product Description
Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.
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Details

Name:
Public Relations: Strategies and Tactics (9th Edition)
Manufacturer:
Allyn & Bacon
GTIN-13:
9780205581481
ISBN:
020558148X

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